The Fun of Empowering Girls
For over 20 years, I worked in public broadcasting making shows for young people. We made television and digital content and even hosted events in communities across the country. As a public broadcaster, I was keenly aware of what we needed to work hard on, particularly gender stereotypes and gender roles — and, less overt gender bias — in Hollywood movies and TV. We needed to empower children — especially girls. We knew from research that if girls saw positive girl characters and women characters in television and film, it could have an incredible impact. But no matter how hard we worked, we couldn’t control what happened after they saw a program. We knew that the impact would be higher if the ideas in the shows were talked about at home. And even higher if a parent watched with them.
As a parent, I want great role models too. Like most parents, I feel a lot of pressure to try to make all the right choices. We’re fighting gender stereotypes in the media and gender bias in the culture. It can be a lot. So, I think it’s time to make a switch and take the pressure off.
I say let’s have fun empowering the girls (and boys!) in our lives. Instead of trying to find all the right everything to introduce them to, let’s make it an adventure together.
With your own kids, try to think outside of the box to find amazing female characters in your own movie and TV watching — and women and girls in your own neighbourhood or town, too! Make it a quest. A Mission. Make a chart. Or just do it for fun. Find what works with your family dynamic but make the goal finding awesome women near where you live. Here are some suggestions:
Make it a challenge to see who can find the coolest girl character in a TV show. And then watch it together. Why is she cool? How does she conform to gender roles?
Go to the library and see if any women authors are speaking. Or reading from their picture or chapter books.
Check out cool women running for office where you live and go and hear them speak. Even if your kids are too young to understand the issues, all the clapping and sign waiving will make it fun. A great way to combat gender bias is to see women being supported by other women and men.
In your play- whether it’s with stuffed animals, dolls or action characters- make the role-playing about inventing or leading (hey let’s find a way to invent a colour changing t-shirt or create a cardboard starship to fly us to the stars!). Remember that young kids’ imaginations are way better than ours as adults, so let them run with it.
Celebrate the women in your extended family who have interesting jobs- in science, architecture, a small startup- and have them tell your kids about it
Go old school. Kids still love to play board games. Print off pictures of powerful women- from politicians to pilots- that you can glue to cardboard and use as pieces in any of your favourite family games instead of the regular pieces.
And remember moms, research shows that this isn’t just about our kids. A study in the Journal of Experimental Social Psychology found that working women who viewed images of powerful women succeeded in stressful leadership tasks. So have fun with it!
Kim Wilson
Media Advisor & Consultant of The Center for Scholars & Storytellers
Disclosure: This blog post was written independently and reflects the author’s own views. It was written in support of the Dream Gap project and was paid for by Barbie.
