The Unbearable Invisibility of Being MENA in the Media
Growing up in Hawaii, despite its beautiful, multicultural communities, there was rarely a person around me that was Middle Eastern North African (MENA). My Iranian immigrant family practically took off sprinting after anyone if we heard even an inkling of Farsi spoken, just so that we could say hello. It was that rare and that coveted.
Decades later, those same combined, complicated feelings of yearning, heartache, and gratitude still wash over me when I find any media representation whatsoever that positively represents Persian culture. That’s why I was immediately diverted from my piled-up to-do list when I came across an Instagram video post of Britney Spears saying “Asheghetam” (“I love you” in Farsi) to Sam Asghari, her long-time boyfriend and now fiancé, who happens to be Iranian-American.
In fact, representation of Iranians, or anyone with MENA heritage has historically fallen short in Hollywood. Portrayals are often limited to painfully stereotyped characters which Meighan Stone, Former President of the Malala Fund, described as “negative, violent, and voiceless” in her report for the Harvard Kennedy School. In fact, her study of a 2-year period, between 2015-2017, found that there was not a single news story that highlighted positive coverage over negative coverage of Muslim protagonists.
Similarly, Jack Shaheen’s book Reel Bad Arabs: How Hollywood Vilifies a People analyzed 1,000 films across more than 100 years of filmmaking (from 1896-2000) and found that a whopping 93.5% offered negative portrayals, while 5% were neutral and a sad minority of only 1% were positive. A recent study by the MENA Arts Advocacy Coalition found that 242 primetime, first-run scripted TV and streaming shows between 2015-2016 underrepresented MENA actors. When including MENA characters in primetime TV shows, a majority (78%) depicted roles of terrorists, tyrants, agents, or soldiers, most of which were spoken with an accent.
MENA actors who break through MENA stereotypes are often still hidden and invisible in terms of their MENA identity. Among those with Iranian-American heritage: Yara Shahidi, Sarah Shahi (birth name Aahoo Jahansouzshahi), Adrian Pasdar, and others whose roles are often portrayed as a character with another non-MENA ethnic background (which sometimes coincides accurately with their own mixed heritage, but does not reflect their MENA side), such as Black, Latinx or Italian American.
Not enough has improved, but there are inklings of potential progress. Although the intriguing plan to launch a comedy about a Middle Eastern family of superheroes has yet to bear out, the TBS sitcom Chad made it on air after five years in development. Chad is about a teenage boy named Ferydoon “Chad” Amani, a 14-year-old Iranian-American played by Nasim Pedrad of Saturday Night Live.
In an interview with the Hollywood Reporter, Nasim Pedrad sums up how her personal experience motivated her vision for the show:
“When I was growing up, I did not see a half-hour comedy centered around, you know, a Middle Eastern family let alone specifically, a Persian one. In fact, so much of the representation of Middle Easterners on TV that I did see was predominantly negative, which was very alienating. I didn’t see Persian people on TV that seemed anything like the Persian people that I was surrounded by, not just in my family, but in my community. I didn’t understand. I was like, ‘Why are Middle Eastern people on American television only bad guys?’ Like what about those of us living here that are just like the rest of you, except for the specific cultural elements that we still celebrate and hold onto. So my hope is that people watch the show and actually can recognize that yes, this family is Persian American, but hopefully they can tap into just how many similarities we all have and how much we all have in common.”
Psychologists and other scholars substantiate the importance of representation. The failure to move past stereotyped, negative roles for a majority of MENA characters is deeply harmful. It contributes to what my colleagues and I described as a cumulative racial-ethnic trauma for MENA Americans, in an article published in the American Psychologist. MENA Americans live with chronic and pervasive experiences of hypervisibility related to negative portrayals, and utter invisibility when it comes to featuring the positive, or even just the normal. These chronic subtle, and sometimes overt, messages of hate build up, contributing to insecurity, alienation, hopelessness, and ultimately, physical health and mortality.
In contrast, the potential benefits of media portrayals that affirm the ways in which MENA and other diverse communities are interconnected, loving, and share common values, hopes, and dreams, matter to children’s mental health and well-being. They matter to creating a society that has compassion, empathy, and embraces the many strengths that diversity brings.
Actionable Insights
Do your homework. Watch and read authentic stories. Examples in the media are when Anthony Bourdain visited Iran on Parts Unknown, or when Brandon Stanton took his camera to Iran and other countries allowing his loyal HONY following to connect with the universality of human struggles and triumphs across borders.
Represent rich complexity, identities, and varieties. Feature MENA characters in television and film with non-stereotyped characteristics and roles. Pay attention to details such as accents, religious beliefs, immigrant generation, sexuality, and gender roles that perpetuate negative stereotypes, are often inaccurate, and do not represent the diversity within the MENA community.
Involve insiders. Involve MENA Americans in content creation to ensure authenticity of stories and characters. CSS Collaborator, Sascha Paladino, and his team offer a lovely model of inclusion and authenticity in Mira, Royal Detective, a Disney Junior show featuring a South Asian protagonist.
Amplify capable, compelling, desirable representations. Amplify MENA stories that represent the many societal contributions MENA Americans make. Oftentimes, when someone with a MENA heritage does something well, their race/ethnicity is suddenly invisible from the story, and may not even be reported.
Increase the sheer number of characters. Increase the MENA American characters in children’s programming. At only about 1%, there’s no place to go but up.
Be accurate about identities. Accurately and authentically depict MENA actors as MENA (or, when relevant to their actual background and not creating conflict with the storyline, upholding their mixed heritage) characters. Likewise, such as in the case of Prince of Persia, or Dune, when characters are supposed have MENA heritage, hire MENA actors.
Professor at the University of California, Santa Barbara
Collaborator of CSS