Youth Media Representation Program
Amplifying Youth Voices. Empowering Diverse Narratives.
The only program where teens give direct feedback on real scripts
Too often, academics, activists, and storytellers study and create content about adolescents without engaging directly with youth, leading to inauthentic and unrelatable (and in some cases harmful) material. Our Youth Media Representation (YMR) program bridges this gap by giving teens (ages 13-18) a voice in both research and entertainment — helping them transform the way film, television, gaming, and digital content are created and talked about.
About the YMR Program
Every year, the Center for Scholars & Storytellers recruits a cohort of high school students to participate in a year-long program, consisting of 2 parts:
Part 1: Research
We teach young people how to conduct their own research around media topics they’re interested in. Check out the 2024-2025 Cohort’s research projects here.
Part 2: Industry Engagement
We teach young people how to share their experiences, opinions, and research with entertainment professionals, including giving direct feedback on scripts and shows.
YMR inspires the entertainment industry to not only entertain young people but also empower them, ensuring that the stories we tell reflect the diverse, evolving realities of today’s generation.
YMR students speak with Daniel Scheinert (Oscar Award winning writer, director, and producer - Everything Everywhere All At Once) at CSS’s 2024 Annual Teens and Screens Summit Event in Los Angeles, CA. View the video here.
Testimonials
Meet the 2024-2025 YMR Cohort
FAQ’s
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Applications for the 2025-2026 cohort will open late spring / early summer 2025. Reach out to bubba@scholarsandstorytellers for more information.
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Reach out to our Youth Engagement Manager Bubba Harris at bubba@scholarsandstorytellers.com.
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Join our Youth Engagement Network to stay updated with opportunities: scholarsandstorytellers.com/youth-engagement-network
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Yes, all teens admitted into the YMR program receive a stipend for their work with us over the course of the year-long initiative.
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No, the program is primarily virtual. We accept teens across the country, and are committed to empowering young people that reflect the diversity of our country.
Our current cohort contains approximately 70% young people of color, who identify as lower or middle class, have attended public schools, and live everywhere from Florida to Baltimore, Washington State to New York City, and beyond.
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Young people who participate in the program have the opportunity to be mentored by and learn from renowned researchers and reputable names in the entertainment industry, as well as to make connections with peers who are also passionate about psychology and media. Through participation in the program, they have the opportunity to learn about different paths towards careers in entertainment, advocacy, and research, while developing hands-on experience in these fields.
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When you involve young people in the process, you create content that is more authentic and realistic and, ultimately, better for your bottom line.
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The YMR program is an initiative led by the Center for Scholars & Storytellers at UCLA through the following team:
Bubba Harris
Varnell (Bubba) Harris is the Youth Digital Marketing Manager at CSS. Bubba has been heavily involved in the media & entertainment industry for more than 7 years. Previously, he has written and produced content for several gaming and entertainment companies including Epic Games, where he worked on the critically acclaimed video game Fortnite. Bubba is also a Black content creator who wants to make a difference in the world through smiles, laughter, and community engagement.
Maya Hernandez, PhD
Dr. Maya Hernandez is an interdisciplinary scholar at the intersection of developmental psychology, education, and informatics with an emphasis on youth development in the digital age. She studies mechanisms of identity development, civic engagement, and mental health as it relates to social media use of historically underrepresented youth through quantitative, qualitative, and participatory action research methods. As Dr. Hernandez continues her academic pursuits through collaborations with UC Irvine, Wellesley College, and UCLA, she also applies her expertise leading the Next Generation Initiatives at a local non-profit in Los Angeles.
Jill Sanford
Jill Sanford is a producer in the kids and family space, working both independently and with Sony Pictures Animation. Previously she worked at Netflix, Nickelodeon and Disney Channel overseeing a wide range of children's programming.
Stuart Friedel
Stuart Friedel is a writer/producer who specializes in proactive programming for young audiences (Hello, Jack! The Kindness Show; Alice's Wonderland Bakery) . He holds a BA in Media Studies from Pomona College, an MFA from USC’s Peter Stark Program, and an MA from the Institute of Child Development at the University of Minnesota, where he conducts ongoing research on fostering healthy developmental trajectories for young actors in Hollywood. He was also the first producer of the Scriptnotes podcast with John August & Craig Mazin. Read more (or less) at stustustu.com.