The Unbearable Invisibility of Being MENA in the Media
Growing up in Hawaii, despite its beautiful, multicultural communities, there was rarely a person around me that was Middle Eastern North African (MENA). My Iranian immigrant family practically took off sprinting after anyone if we heard even an inkling of Farsi spoken, just so that we could say hello. It was that rare and that coveted.
Decades later, those same combined, complicated feelings of yearning, heartache, and gratitude still wash over me when I find any media representation whatsoever that positively represents Persian culture. That’s why I was immediately diverted from my piled-up to-do list when I came across an Instagram video post of Britney Spears saying “Asheghetam” (“I love you” in Farsi) to Sam Asghari, her long-time boyfriend and now fiancé, who happens to be Iranian-American.
In fact, representation of Iranians, or anyone with MENA heritage has historically fallen short in Hollywood. Portrayals are often limited to painfully stereotyped characters which Meighan Stone, Former President of the Malala Fund, described as “negative, violent, and voiceless” in her report for the Harvard Kennedy School. In fact, her study of a 2-year period, between 2015-2017, found that there was not a single news story that highlighted positive coverage over negative coverage of Muslim protagonists.
Similarly, Jack Shaheen’s book Reel Bad Arabs: How Hollywood Vilifies a People analyzed 1,000 films across more than 100 years of filmmaking (from 1896-2000) and found that a whopping 93.5% offered negative portrayals, while 5% were neutral and a sad minority of only 1% were positive. A recent study by the MENA Arts Advocacy Coalition found that 242 primetime, first-run scripted TV and streaming shows between 2015-2016 underrepresented MENA actors. When including MENA characters in primetime TV shows, a majority (78%) depicted roles of terrorists, tyrants, agents, or soldiers, most of which were spoken with an accent.
MENA actors who break through MENA stereotypes are often still hidden and invisible in terms of their MENA identity. Among those with Iranian-American heritage: Yara Shahidi, Sarah Shahi (birth name Aahoo Jahansouzshahi), Adrian Pasdar, and others whose roles are often portrayed as a character with another non-MENA ethnic background (which sometimes coincides accurately with their own mixed heritage, but does not reflect their MENA side), such as Black, Latinx or Italian American.
Not enough has improved, but there are inklings of potential progress. Although the intriguing plan to launch a comedy about a Middle Eastern family of superheroes has yet to bear out, the TBS sitcom Chad made it on air after five years in development. Chad is about a teenage boy named Ferydoon “Chad” Amani, a 14-year-old Iranian-American played by Nasim Pedrad of Saturday Night Live.
In an interview with the Hollywood Reporter, Nasim Pedrad sums up how her personal experience motivated her vision for the show:
“When I was growing up, I did not see a half-hour comedy centered around, you know, a Middle Eastern family let alone specifically, a Persian one. In fact, so much of the representation of Middle Easterners on TV that I did see was predominantly negative, which was very alienating. I didn’t see Persian people on TV that seemed anything like the Persian people that I was surrounded by, not just in my family, but in my community. I didn’t understand. I was like, ‘Why are Middle Eastern people on American television only bad guys?’ Like what about those of us living here that are just like the rest of you, except for the specific cultural elements that we still celebrate and hold onto. So my hope is that people watch the show and actually can recognize that yes, this family is Persian American, but hopefully they can tap into just how many similarities we all have and how much we all have in common.”
Psychologists and other scholars substantiate the importance of representation. The failure to move past stereotyped, negative roles for a majority of MENA characters is deeply harmful. It contributes to what my colleagues and I described as a cumulative racial-ethnic trauma for MENA Americans, in an article published in the American Psychologist. MENA Americans live with chronic and pervasive experiences of hypervisibility related to negative portrayals, and utter invisibility when it comes to featuring the positive, or even just the normal. These chronic subtle, and sometimes overt, messages of hate build up, contributing to insecurity, alienation, hopelessness, and ultimately, physical health and mortality.
In contrast, the potential benefits of media portrayals that affirm the ways in which MENA and other diverse communities are interconnected, loving, and share common values, hopes, and dreams, matter to children’s mental health and well-being. They matter to creating a society that has compassion, empathy, and embraces the many strengths that diversity brings.
Actionable Insights
Do your homework. Watch and read authentic stories. Examples in the media are when Anthony Bourdain visited Iran on Parts Unknown, or when Brandon Stanton took his camera to Iran and other countries allowing his loyal HONY following to connect with the universality of human struggles and triumphs across borders.
Represent rich complexity, identities, and varieties. Feature MENA characters in television and film with non-stereotyped characteristics and roles. Pay attention to details such as accents, religious beliefs, immigrant generation, sexuality, and gender roles that perpetuate negative stereotypes, are often inaccurate, and do not represent the diversity within the MENA community.
Involve insiders. Involve MENA Americans in content creation to ensure authenticity of stories and characters. CSS Collaborator, Sascha Paladino, and his team offer a lovely model of inclusion and authenticity in Mira, Royal Detective, a Disney Junior show featuring a South Asian protagonist.
Amplify capable, compelling, desirable representations. Amplify MENA stories that represent the many societal contributions MENA Americans make. Oftentimes, when someone with a MENA heritage does something well, their race/ethnicity is suddenly invisible from the story, and may not even be reported.
Increase the sheer number of characters. Increase the MENA American characters in children’s programming. At only about 1%, there’s no place to go but up.
Be accurate about identities. Accurately and authentically depict MENA actors as MENA (or, when relevant to their actual background and not creating conflict with the storyline, upholding their mixed heritage) characters. Likewise, such as in the case of Prince of Persia, or Dune, when characters are supposed have MENA heritage, hire MENA actors.
Professor at the University of California, Santa Barbara
Collaborator of CSS
Wonder Woman 1984: When Lack of Diversity Makes Wonder Woman Lose Her Wonder
If you were to ask the typical moviegoer who is the first female superhero you think of, chances are they would say Wonder Woman. While other female superheroes do exist (say Catwoman or Storm for example), they often take a backseat to the male protagonist, serving as a romantic interest or cliche rather than as a nuanced, complicated character. So when Wonder Woman came out in 2017, it provided a much-needed breath of fresh air in an overly saturated male-centric superhero genre. Seeing Princess Diana in her native land with her sister warriors of Themyscira by her side inspired millions of girls around the world, telling them that they too could be the heroes of their own story.
But while Wonder Woman (2017) pushed the boundaries of representation and diversity forward, its sequel, Wonder Woman 1984, failed to break new ground, sacrificing the empowering plot of its predecessor for empty spectacle. And the consequences were considerable. While Wonder Woman (2017) boasted a B Mediaversity rating, 93% critic score on Rotten Tomatoes, and 76 Metascore, Wonder Woman 1984 suffered from a measly C- Mediversity rating, 59% critic score on Rotten Tomatoes, and 60 Metascore. So what went wrong?
Where Wonder Woman 1984 Went Wrong
The film opens with a breathtaking flashback sequence, showing a pivotal moment in the life of young Diana, years before she’d become Wonder Woman. As she competes against fellow Amazons twice her size and age in feats of strength and skill, a perfect euphony of swift camerawork, quick editing, and an epic score fills the screen. The scene showcases Diana’s fearlessness and teaches her the virtue that truth triumphs over deception. Unfortunately, the rest of the film pales in comparison, whether it be in visual cohesion, story structure, or emotional impact.
To start things off, the film treats Barbara, Diana’s coworker at the Smithsonian Institution, as a two-dimensional plot device that reduces her to the strange girl trope. The two bond over a meal discussing how they fit in society, but beside that, Barbara’s role in the film becomes apparent: so Diana can have a big (poorly rendered) CGI fight with a physically imposing antagonist in the third act that seemingly every superhero film has. Considering the lack of nuanced female friendships in superhero films, it’s a shame that the screenwriters favored a heterosexual romance with Steve Trevor rather than exploring a potential relationship between Diana and Barbara, especially given that Wonder Woman is canonically bisexual in the comics. This was a perfect opportunity to represent the LGBTQ+ community that has been historically underrepresented, particularly within the superhero genre.
Instead, the film relies on what we are used to in superhero films, a heteronormative relationship in which the superhero’s purpose is based on their partner. Romance has the potential to be resonating and meaningful, but in Wonder Woman 1984, it feels forced and undeserved, especially given the context of how Steve sacrificed himself in Wonder Woman (2017). Diana’s abilities are regained only when she learns to let go of Steve, and there’s something deeply depressing and illogical about a female superhero whose identity is intertwined so much with a man that she is willing to lose her powers for him. Also, what is going on with the man whose body has been magically overtaken by Steve? Does he have a family or a job? Is he in the white man’s sunken place? Doesn’t Diana, who is supposed to be a beacon of truth and morality, find the notion of Steve inhabiting another man’s body problematic? The plot could have focused on this as the consequence of Diana’s wish, as it would have been much more thematically resonating for her to struggle with choosing her moral code over her love for Steve.
And that begs another question, why doesn’t Diana miss her Amazon sisters or her mentor who inspired her to believe in truth in the opening scene? Wonder Woman (2017) devoted the entire first act to the Amazons, portraying them as warriors, politicians, caregivers, and complex women with nuanced relationships. It set the standard for a feminist plot that didn’t pander to its audience but empowered them. The sequel would have benefitted from furthering this story arc by venturing deeper into Paradise Land, home of the Amazons of Themyscira. Instead, it takes place in a mostly white D.C., even though the city has been majority-Black since the 1950s and white residents made up just 26% of the population in 1984. It also relies on a banal plot device in a stone that can grant wishes, which seems more like a lazy deus ex-machina. rather than something original and exciting. Diana’s wish doesn’t cause a chain of events that lead to her losing her powers, they just magically disappear as a tradeoff for the sake of the plot and theme.
Lastly, I want to talk about the theme of the film: truth. Wonder Woman 1984 bashes the viewer in the head with this theme through dialogue that lacks subtlety and relies heavily on telling the audience rather than showing them. Its connection with the main plot seems incoherent at worst and passable at best, reducing the complex issue of longing for what you don’t have into something that is black and white (reminiscent of Kendall Jenner “solving racism” by handing a police officer a Pepsi) rather than addressing class differences and social/economic inequality. Barbara wants to be cool and confident so that she can become likable, but must stay a nerd because if she wishes to be like Diana then she becomes a cheetah? That just seems cruel and anti-feminist. And the film’s solution of Diana magically convincing the entire world to stop being greedy over the span of a painfully ignorant monologue was as tone-deaf as when Gal Gadot sang “Imagine.” The world may be beautiful if you’re a gorgeous Amazon superhero, but for most people, telling people to put rose-colored glasses over their terrible situation is patronizing. I’m sure the filmmakers’ intentions were in the right place, but the execution of the theme was mediocre and is obviously pandering to today’s political climate, sacrificing its authenticity in the process.
Why It Matters
You might be thinking, why do all of these things matter, can’t Wonder Woman 1984 solely be based on entertainment value? While I would argue the film doesn’t even meet that quota, we as a society cannot settle for mediocrity. And from a financial standpoint, there is a great benefit to having authentically inclusive representation. Yes, there is content that represents underrepresented communities in a profound way, but there’s still a huge room for improvement before we can get complacent. Very few films have the audience and reach that the Wonder Woman banner has, which is why it’s so important that the film, along with movies that have similar platforms, empower underrepresented communities instead of kicking them to the curb. Yes, there will be bumps and bruises along the way, but that’s to be expected with generational long-lasting change. The late great novelist James Baldwin put it best, “Not everything that is faced can be changed, but nothing can be changed until it is faced.” Take risks as creatives and challenge the status quo, and then just maybe Wonder Woman can have a shot at getting back her wonder.
Actionable Insights
Take tests like the Race in Entertainment Media (R.E.M.) Test to help evaluate Authentically Inclusive Representation in your content.
Use your platform to empower underrepresented communities instead of avoiding them in your film.
Hire more women and POC in behind-the-scenes positions who can incorporate their lived experience into the plot, otherwise, their characters’ storylines may lack authenticity or even be depicted as raceless.
Write characters that defy both negative and positive stereotypes to help prevent prejudice and discrimination.
Showcase stories that are authentically diverse, as meaningful representation consists of more than simply casting women and people of color.
CSS Intern
Disclaimer: The views, thoughts, and opinions expressed in this blog belong solely to the author, and do not necessarily reflect the views of the Center for Scholars & Storytellers.
How to Achieve Authentic Racial Diversity in Hollywood Media
When I was younger, between the ages of 2 to 9 years old, there were only a few Black characters with whom I genuinely connected. Of course, I found great examples of characters who shared my identity in Rugrats’ precocious Suzie Carmichael and The Proud Family’s spunky Penny Proud, among others. However, I knew what to expect as the general unspoken rule: the characters who shared my racial identity would not appear as the active protagonists in my favourite shows. The hours that I spent watching TV after school often left me feeling disappointed and hungry for the well-rounded experiences that I saw conveyed in stories about characters with other racial identities.
As I got older, the children’s media landscape began to include more Black characters who were not only present but were also richly-developed and thoughtfully portrayed. I learned about the power of these media representations first-hand in 2009, when The Princess and the Frog premiered. Princess Tiana appeared on-screen as an ambitious, hard-working, resilient Black woman and changed my world. For the very first time, I saw myself fully represented in a daring and capable being who actively pursued her own happy ending. For the very first time, I imagined myself as an adult who could overcome any challenge and achieve my biggest dreams. Soaring eagerly upon the winds of change that Tiana brought about, for the next few years I spent every waking hour telling anyone who would listen about the deep beauty that I found in Tiana’s dreams. Throughout elementary and high school, I collected every film-related book, incessantly researched the film’s development, and made a hobby out of setting and achieving big goals to ensure that I could keep pace with Tiana’s signature brand of ambition. With every stellar grade that I achieved, I was rewarded with the internal glow that I imagined Tiana felt when she got her restaurant. “Almost There” became my mantra and my anthem.
My relationship with Princess Tiana is far from unique. Across the country, children are discovering, identifying with, and learning from the characters that they encounter as they spend over 4 hours each day watching TV, playing video games, and browsing websites. During these impactful hours, children are both constructing their identities and learning how to perceive others, particularly those from social groups with which they have little contact. Indeed, the inclusion of racially diverse characters in children’s media has increased over the past 2 decades. A recent report that I co-authored with the Toronto-based Children’s Media Lab revealed that between 2018 and 2019, 49% of animated characters on Canadian children’s television shows were depicted as people of colour; an increase from the estimate of 35% that was given one year earlier in a report which focused on both live-action and animated programs. Although these changes should be commended, since kids and teens are now engaging with media more than ever before, it is crucial to move beyond simply including racially diverse characters in stories. It is time for content creators to authentically portray racially diverse characters, as this will foster a genuine appreciation for diverse identities and inclusion.
When storytellers develop narratives, characters, and worlds that support well-rounded depictions of race, they create standout content that will reach wide audiences and inspire generations of viewers to live and breathe the social harmony for which our society hungers.
Authentic Representations of Race Strengthen Kids
While there are many real-life resources that children use to shape their identities, media offers children something truly unique: the opportunity to see themselves and their cultures represented in fantasy. When Princess Tiana entered my life in 2009, not only did she inspire me to imagine myself as a talented, resourceful leader who could deftly navigate life’s unexpected bayou adventures; she also showed me that I could accomplish these things while embracing my ethnic and racial identities. As Disney’s first African American princess, she pulled me off of my couch and into her lively world so that I could become the protagonist of my own life. The long-term impacts of media characters on children are well-documented beyond my experience.
One study revealed that for children whose racial identities were misrepresented in media, watching television was linked to decreases in self-esteem due to an absence of characters who positively reflected their identities. Other studies have revealed that negative representations of Latinx and Black characters lead viewers to feel ashamed and less positive about their social groups. In a landmark study, researchers found that Indigenous American adults who saw stereotypical representations of their cultures felt less positive about their identities, and predicted that they would achieve less in the future than those who did not see the stereotypical representations.
The inclusion of authentic, racially diverse characters is particularly impactful for children who are members of underrepresented groups. Seeing characters who not only look like them but who also share their experiences can help them to absorb positive messages that boost their self-esteem. Additionally, when children who are not from underrepresented groups see these rich characters portrayed, they may learn how to respect and empathize with individuals from other racial groups.
Authentic Representations Create Excellent Content
A list of the top-grossing films of 2019 in the US shows that authenticity sells. Many of the films that appear on the list, such as Frozen 2 and The Lion King, were created by production and development teams that travelled to the countries that appeared in their films and learned about the cultures that they depicted.
Lived experiences are particularly crucial when depicting characters from diverse racial groups. Acclaimed films such as the Oscar-winning and high-earning Black Panther and Pixar’s animated Soul (which has already been nominated for 2 Golden Globes and received 3 trophies from the Critics Choice Super Awards) were developed by directors, producers, and writers who shared their characters’ identities and experiences. As a result, they captured nuances that made the films deeply resonate with diverse audiences which, in turn, enabled the films to become blockbusters.
Films and television shows that feature authentic representations of race also stand out because they depict dynamic, three-dimensional characters that defy common tropes. This is important because children more strongly remember and connect with characters who have well-rounded and relatable qualities. In fact, many leading resources that offer tips for developing compelling stories advocate for the creation of detailed characters who have believable desires and fleshed out personality traits. When racially diverse characters are depicted as dynamic individuals who both inhabit and shape their worlds, they easily captivate viewers with their enduring appeal and attract a loyal fan base.
Authentic Representations Evoke Change
While it is crucial for all children to see themselves represented on the screen, creating characters through which viewers can also hear themselves, see their diverse abilities portrayed, and embrace their unique personalities can also dismantle harmful racial stereotypes and biases. A recent analysis of contemporary media showed that Black characters are often portrayed as unemployed and aggressive individuals. Other findings were that Latinx characters tend to be portrayed as individuals who are unintelligent and short-tempered; East Asian characters are often portrayed as characters who fulfill the “Model Minority” stereotype; and Arabic characters are often portrayed as criminals. While inauthentic representations persist, research shows that positive, authentic representations of people of colour can make public attitudes towards these groups more positive.
With the exciting possibility of making an enduring impact across the media landscape, content creators have an opportunity to transform films, TV shows, and video games into powerful catalysts for positive social change.
Actionable Insights
Encourage writers, directors, artists, and other industry professionals who have diverse racial identities to share their authentic stories.
When representing racially diverse characters, consult with as many individuals who share characters’ races, cultures, and experiences as you can. Since no single experience will apply to all individuals from a given racial group, consult with diverse experts at every stage of content development and production.
Create racially diverse main characters who have a variety of personality traits, quirks, abilities, appearances, and conflicts that make them relatable and able to stand on their own.
Hire voice actors who share characters’ racial identities. Many talented voice actors are aware of the impact that authentic representations have on young audiences, and are eager to work on projects that champion authentic stories.
Hold frequent user testing and focus group sessions with members of the racial group that you are depicting, to ensure that your characters and stories are respectful and resonate with your target audience.
The compelling strength that Tiana brought to my world through her well-developed personality ignited my decision to become a children’s media consultant: a role that has enabled me to watch and contribute to the trend of increasing authentic diversity in media by supporting industry leaders. During and beyond Black History Month, I celebrate and acknowledge storytellers’ efforts to authentically represent racially diverse characters so that their stories can be remembered and relished long after the credits roll. While we have trends yet to change, I truly do believe that we are almost there.
Josanne Buchanan, BSc.
Children’s Media Consultant at OK Play / Research Assistant at Children’s Media Lab
The Importance of Authentic Asian American Representation in Hollywood
The Importance of Authentic Asian American Representation in Hollywood
Ages 5-10 were my Full-House-obsessed years. I considered myself an honorary Tanner. Then it was what my parents referred to as “The Inappropriate Show,” also known as Saturday Night Live. They thought it was too mature for my little sister and me, but we loved it. The Office got me through stressful high school times and now I quote it without thinking. However, amidst the joy these shows brought me, as a Korean-American I have been continually let down by the lack of representation of Asians in Hollywood. It makes me angry -- shattering the meek, silent-in- the-midst-of-unfairness, and the rarely impassioned portrait that the media has painted of people like me. Despite attempts at diversity in Hollywood movies and TV, Asian characters have often been portrayed as weak, nerdy, exotic, incompetent, powerless, and are seldom in the spotlight as leads, just like black television and film characters.
Notable progress has been made, however, in the past few years with the successes of Crazy Rich Asians, ABC sitcom Fresh Off the Boat, and Netflix’s Patriot Act with Hasan Minhaj. Asians in Hollywood are portraying the Asian American community in a more authentic light than before; but while progress is exciting, there is still more to do when it comes to true representation of Asian TV characters and Asian movie characters on-screen and behind the scenes. What we view on-screen reaches far beyond entertainment; diversity in film and TV also impacts mental health, identity, and race relations as they pertain to Asian Americans. Content creators and industry decision-makers must change how Asians are portrayed in the media, as they have an opportunity and a duty to yield this powerfully influential medium in a more responsible manner. Avoiding racism, gender stereotypes of girl and boy characters, and other negative images are key.
Effect on Children
Personal identity is heavily influenced by the media, starting from a young age. Film and television have become avenues for imprinting stories in history. When it comes to authentic Asian movie and TV characters, the absence is noteworthy. The pride I felt watching Crazy Rich Asians’ all-Asian cast surprised me as if the sudden surge in representation alerted me to its prior absence in Hollywood. Asian children will subconsciously internalize an omission of Asian faces in the content they watch as an indication of their perceived invisibility or the box they are subjected to in the workplace and the world. Research shows that people exhibit feelings like shame and anxiety when viewing stereotypical representations of their racial group, even those framed as exaggeration or parody, and Asian stereotypes in movies and TV have been far too visible for far too long. While Hollywood has since moved away from the glaring racism of characters such as Long Duk Dong, the foreign exchange student in 16 Candles, Asian actors continue to be typecast and are still underrepresented in major film roles.
HIGHLIGHTS
• Personal identity is heavily influenced by the media, starting from a young age
• Content creators and industry decision-makers must change how Asians are portrayed in the media
Model Minority Myth
In today’s society, Asian characters in movies and TV are often stereotyped as over-achievers who obtain financial and educational stability: the 4.0 students, doctors, and Tiger-parents. Asian-Americans have been framed as the “model minority” within American culture -- the minority group that worked its way to success. This myth implies that other minority groups are lesser-than or do not work as hard, and also negates the ever-present discrimination that Asians and other minority groups experience. Such Asian stereotypes in film and TV shows also suggest that Asians belong to one homogenous group that shares the same attributes, when in fact, there are many subsections of the Asian community - composed of individuals each with their own stories and struggles. The effects of this perpetuated stereotype in the media, depicted by Asian actors but often driven by white writers and directors, jump from the screen into reality. Racial bias, even nonverbal, can be imprinted on people through the screen. It is perplexing how Asians are viewed as diligent and hardworking, yet rarely with strong leadership qualities or charisma. The scarcity of positions of power among Asian film and TV characters is reflected in many aspects of life. In fact, according to Harvard Business Review, Asians are the least likely group to be promoted to management in the United States. While this can also be attributed to different cultural values and other factors, a lack of diverse representation in media is influential in reinforcing these attitudes and perceptions.
Tokenism Behind the Scenes
What we see on-screen should not be the only aspect of representation examined. The majority of successful endeavors featuring Asian actors and stories were backed by Asians in Hollywood behind the scenes. More Asian studio heads, casting directors, producers, writers, showrunners, and filmmakers means more advocacy and support for Asian stories and Asian TV and film characters. Great strides have been made and writers’ room representation has significantly improved; however, discrimination still exists here. To promote more diverse representation in media, large networks host diversity training programs in which writers of color have the opportunity to be staffed on television shows. The networks and studios subsidize writers’ salaries, incentivizing shows to employ these essentially free “diversity hires.” It is common for showrunners to let these writers go after their wages are no longer paid for, communicating that Asian writers are only hirable when free. Diversity in numbers is insufficient as long as Asians in Hollywood are not receiving the same opportunities to succeed in this industry.
On YouTube, people produce their own content with virtually zero gatekeeping. It is no coincidence that Asian content creators have become some of the most popular and prevalent faces on the platform, with millions of subscribers and views. From beauty guru Michelle Phan to comedy YouTuber NigaHiga, there is tangible proof that when given a fair opportunity, the Asian community thrives and reaches incredibly far.
Financial Benefits
If the moral facet of equal Asian representation in Hollywood is not enough to motivate content creators and gatekeepers, there is data that supports financial incentives for more Asian TV characters and Asian movie characters. Asians are the fastest-growing racial group in the country with a buying power of $1 trillion in 2018. They lead the nation in internet connectivity, enabling them to consume Asian stories on TV (and Asian movies via home video) via broadband and subscription video on demand faster than any other group nationwide. An average Asian household will watch about 23 hours of television per week, and the percentage with subscriptions to services such as Netflix and Hulu surpasses that of the remaining population. It is clear that Asians possess considerable buying power in the US and make up a large, expanding segment of media audiences.
Hearing Bowen Yang, SNL’s first Asian cast member after 45 seasons, refer to himself as the “Lizzo of China” while playing a government official on Weekend Update, filled me with pride. It was not until I saw myself on-screen that I realized I had been missing this feeling my whole life, and I needed to see, hear and read about more Asians in Hollywood. There is more work to do, more stories to tell, always. There’s great power in representation. My Asian-Americanness is of value, and I expect the country in which I live to reflect the same.
Actionable Insights
Write Asian movie and TV characters that defy stereotypes, even if stereotypes are seemingly “positive.”
Portray more Asian diversity — all groups that are part of the Asian community are unique with distinct stories, cultures, and struggles. This includes groups like the Bhutanese and Burmese that suffer from a poverty rate that is twice as high as the national average, yet experience the repercussions of the model minority myth.
Feature more Asian TV and movie characters in positions of power and leadership on-screen.
Hire more Asians in behind-the-scenes positions: writers, directors, studio executives, casting directors, producers, showrunners, filmmakers. Rich and authentic stories come from those who can speak from experience and incorporate essential nuances to the characters and their interactions with the world around them.
Avoid framing content created by and featuring Asians solely as “Asian films.” While still taking their cultures into account, remember that Asians are normal people who have more to offer than just the fact that they are Asian.
Nicole Park
CSS Intern
Why it’s so important for kids to see diverse TV and movie characters
This article originally appeared on The Conversation.
The hype surrounding “Black Panther” has been as hyperbolic as any feat its characters might perform, with the film being praised for its layered story and what’s been described as its “Afrofuturist” cast. And “Black Panther” will be joined by “A Wrinkle in Time,” another film with blockbuster potential and an interracial cast.
But no matter how much money or how many awards films like “Black Panther” and “A Wrinkle in Time” amass, our research strongly suggests another reason they’re important: Children need a diverse universe of media images. And for the most part, they haven’t had one.
Some progress, but …
In the 1970s, Boston University communications professor F. Earle Barcus began publishing the results of content analyses he had conducted on children’s television. His findings showed large disparities between the numbers of male and female characters and between the numbers of white and non-white characters. In a 1983 study, Barcus analyzed over 1,100 characters in 20 children’s television programs and found that only 42 were black. Just 47 others belonged to some group other than white.
Since then, researchers have consistently found that the animated worlds children see on television are out of sync with their real environments.
Over the past seven years, we’ve continued studying this topic at the Children’s Television Project (CTV) at Tufts University, documenting images of different races, gender and ethnicities in the most popular children’s animated series. We’ve also taken steps to try to understand why stereotyped portrayals still exist well into the 21st century. Finally, we’re starting to develop ways to study and collect data about how children process the images they’re exposed to on TV.
In order to categorize the images children see, we’ve developed a system for coding the race, ethnic identity, gender and age of primary and secondary characters in children’s animated television shows. We’ve also included a sociolinguistic component to the analysis, because we know that children are absorbing both sights and sounds as they process media.
The good news is that the world of children’s animated television is more diverse than it used to be. For example, we’ve found that female characters account for just under one-third of all characters. Discouraging as this may appear, it’s a significant improvement from the 1:6 ratio that F. Earle Barcus had previously found, and better than the 1:4 ratio that communications professors Teresa Thompson and Eugenia Zerbinos found in the 1990s.
There’s more racial and ethnic diversity, too. Black characters account for 5.6 percent of our total sample of over 1,500 characters. (A study conducted in 1972 by researchers Gilbert Mendelson and Morissa Young for Action for Children’s Television found that over 60 percent of the TV shows in their sample had no racial minority characters at all.) There are many more Asian or Asian-American characters (11.6 percent), though this likely due to the prevalence of a few popular cartoons featuring mostly Asian characters such as “Legend of Korra.”
The bad news is that there’s still a ways to go. African-Americans represent an estimated 13.3 percent of the U.S. population. Meanwhile, Hispanic or Latinos make up 17.8 percent of the population, but we’ve found Latino characters only made up 1.4 percent of our sample.
Furthermore, stereotypes persist in both how characters are drawn and how they talk, with “bad guys” using non-American accents and dialects. We see this in characters like Dr. Doofenshmirtz from “Phineas and Ferb” or Nightmare Moon on “My Little Pony: Friendship Is Magic.”
To try to understand why stereotyping persists, we’ve interviewed some of the people who write, direct, cast and provide vocal talent for children’s animated programming. While we haven’t completed this part of the study, it seems that economic pressures compel the creators of children’s animated programming to rely on stereotyping as a kind of shorthand.
For example, one director of a popular children’s animated show told us, “If something’s worked before, you tend to just use it again,” even if that “something” is stereotyped. An African-American voice actor reported being in auditions where he was told to make something sound “urban,” a code word for a more stereotyped African-American dialect.
Kids, quick to judge
But the real question is why this all matters.
Studies from many fields have shown that it’s important for children to see characters who not only look like themselves and their families, but also sound like them.
There’s a relationship between low self-esteem and negative media portrayals of racial groups, in addition to an association between poor self-esteem and the paucity of portrayals of a particular group. Others have found that media misrepresentations of ethnic groups can cause confusion about aspects of their identity among children of these groups.
In our study of how children process the sights and sounds of animated worlds, we developed a method in which we show children images of diverse animated faces and play voices that use different dialects. We then ask kids to tell us if the person is a good person, a bad person, or if they can’t tell. We follow this up by asking them why they think what they do.
Though we’re not far enough along yet in our research to provide definitive answers to our questions, we do have some preliminary findings.
First and foremost, kids notice differences.
We’ve found that first- and second-grade children, when presented with a variety of drawn cartoon character faces they haven’t seen before, have no problem sorting them into “good” and “bad” characters.
In fact, many children have clearly developed ideas and are able to tell us lengthy stories about why they think a particular character might be a hero or villain with minimal information. Sometimes this seems to be based on their belief that a character looks like another media character they’ve seen. They’ll then make the assumption that a face they’re shown looks like “a princess” or “someone who goes to jail.” With the lack of diversity in the world of children’s television, it’s not surprising that kids would make associations with so little information. But it’s also a bit alarming – given what we know about the prevalence of stereotyping – that children seem so quick to make attributions of who’s good and who’s evil.
It’s important that children not only have a diverse universe of characters but also that these characters have diverse characteristics. It’s okay for characters to have non-American accents, but good guys – not just bad guys – should have them too. The heroes can be male and female, and non-white characters don’t have to be relegated to the role of sidekick: They can assume leading roles.
This brings us back to why these new films are so groundbreaking. Yes, “Black Panther” is demonstrating that a film about a black superhero can shatter box- office records. Yes, “A Wrinkle in Time” is the first $100 million movie directed by a woman of color.
But beyond all that, these films break the mold by showing the complexity and variety of black male and female experiences.
If more movies, TV shows and animated series follow suit, perhaps we will finally move beyond the underdeveloped and stereotyped characters that children have been exposed to for far too long.
Actionable Insights
1. Children internalize stereotypes featured in programming they consume, influencing the way they judge and interact with others. Children should not easily be able to identify the “good guys” and the “bad guys” in your story through a reliance on biases.
2. When featuring characters with non-American accents, avoid falling into the trope of these individuals serving solely as the villains. Instead, show that both “good” and “bad” characters can speak with a non-American accent or dialect. A character’s cultural background does not determine their morality.
3. Showcase more diverse characters in leading roles, particularly non-white characters often relegated to acting as side-kicks. Tokenism can be especially harmful to children of color, causing identity confusion and poor self-esteem. All children benefit from seeing that anyone, regardless of their identity, can be the lead character in a story.
4. Heroes should not exclusively be male characters. Feature more women and female-identifying characters in heroic roles that thoughtfully showcase their strengths, weaknesses, and struggles.
5. Remember that featuring diverse characters is not enough. Attention must also be paid to featuring varied characteristics and more vivid backstories.
Senior lecturer, Eliot-Pearson Department of Child Study and Human Development, Tufts University
Editor and General Manager, The Conversation
Associate Professor, Eliot-Pearson Department of Child Study and Human Development, Tufts University
Professor of the Practice, Department of Drama and Dance, Tufts University
This article originally appeared on The Conversation.