The Importance of Authentic Asian American Representation in Hollywood
The Importance of Authentic Asian American Representation in Hollywood
Ages 5-10 were my Full-House-obsessed years. I considered myself an honorary Tanner. Then it was what my parents referred to as “The Inappropriate Show,” also known as Saturday Night Live. They thought it was too mature for my little sister and me, but we loved it. The Office got me through stressful high school times and now I quote it without thinking. However, amidst the joy these shows brought me, as a Korean-American I have been continually let down by the lack of representation of Asians in Hollywood. It makes me angry -- shattering the meek, silent-in- the-midst-of-unfairness, and the rarely impassioned portrait that the media has painted of people like me. Despite attempts at diversity in Hollywood movies and TV, Asian characters have often been portrayed as weak, nerdy, exotic, incompetent, powerless, and are seldom in the spotlight as leads, just like black television and film characters.
Notable progress has been made, however, in the past few years with the successes of Crazy Rich Asians, ABC sitcom Fresh Off the Boat, and Netflix’s Patriot Act with Hasan Minhaj. Asians in Hollywood are portraying the Asian American community in a more authentic light than before; but while progress is exciting, there is still more to do when it comes to true representation of Asian TV characters and Asian movie characters on-screen and behind the scenes. What we view on-screen reaches far beyond entertainment; diversity in film and TV also impacts mental health, identity, and race relations as they pertain to Asian Americans. Content creators and industry decision-makers must change how Asians are portrayed in the media, as they have an opportunity and a duty to yield this powerfully influential medium in a more responsible manner. Avoiding racism, gender stereotypes of girl and boy characters, and other negative images are key.
Effect on Children
Personal identity is heavily influenced by the media, starting from a young age. Film and television have become avenues for imprinting stories in history. When it comes to authentic Asian movie and TV characters, the absence is noteworthy. The pride I felt watching Crazy Rich Asians’ all-Asian cast surprised me as if the sudden surge in representation alerted me to its prior absence in Hollywood. Asian children will subconsciously internalize an omission of Asian faces in the content they watch as an indication of their perceived invisibility or the box they are subjected to in the workplace and the world. Research shows that people exhibit feelings like shame and anxiety when viewing stereotypical representations of their racial group, even those framed as exaggeration or parody, and Asian stereotypes in movies and TV have been far too visible for far too long. While Hollywood has since moved away from the glaring racism of characters such as Long Duk Dong, the foreign exchange student in 16 Candles, Asian actors continue to be typecast and are still underrepresented in major film roles.
HIGHLIGHTS
• Personal identity is heavily influenced by the media, starting from a young age
• Content creators and industry decision-makers must change how Asians are portrayed in the media
Model Minority Myth
In today’s society, Asian characters in movies and TV are often stereotyped as over-achievers who obtain financial and educational stability: the 4.0 students, doctors, and Tiger-parents. Asian-Americans have been framed as the “model minority” within American culture -- the minority group that worked its way to success. This myth implies that other minority groups are lesser-than or do not work as hard, and also negates the ever-present discrimination that Asians and other minority groups experience. Such Asian stereotypes in film and TV shows also suggest that Asians belong to one homogenous group that shares the same attributes, when in fact, there are many subsections of the Asian community - composed of individuals each with their own stories and struggles. The effects of this perpetuated stereotype in the media, depicted by Asian actors but often driven by white writers and directors, jump from the screen into reality. Racial bias, even nonverbal, can be imprinted on people through the screen. It is perplexing how Asians are viewed as diligent and hardworking, yet rarely with strong leadership qualities or charisma. The scarcity of positions of power among Asian film and TV characters is reflected in many aspects of life. In fact, according to Harvard Business Review, Asians are the least likely group to be promoted to management in the United States. While this can also be attributed to different cultural values and other factors, a lack of diverse representation in media is influential in reinforcing these attitudes and perceptions.
Tokenism Behind the Scenes
What we see on-screen should not be the only aspect of representation examined. The majority of successful endeavors featuring Asian actors and stories were backed by Asians in Hollywood behind the scenes. More Asian studio heads, casting directors, producers, writers, showrunners, and filmmakers means more advocacy and support for Asian stories and Asian TV and film characters. Great strides have been made and writers’ room representation has significantly improved; however, discrimination still exists here. To promote more diverse representation in media, large networks host diversity training programs in which writers of color have the opportunity to be staffed on television shows. The networks and studios subsidize writers’ salaries, incentivizing shows to employ these essentially free “diversity hires.” It is common for showrunners to let these writers go after their wages are no longer paid for, communicating that Asian writers are only hirable when free. Diversity in numbers is insufficient as long as Asians in Hollywood are not receiving the same opportunities to succeed in this industry.
On YouTube, people produce their own content with virtually zero gatekeeping. It is no coincidence that Asian content creators have become some of the most popular and prevalent faces on the platform, with millions of subscribers and views. From beauty guru Michelle Phan to comedy YouTuber NigaHiga, there is tangible proof that when given a fair opportunity, the Asian community thrives and reaches incredibly far.
Financial Benefits
If the moral facet of equal Asian representation in Hollywood is not enough to motivate content creators and gatekeepers, there is data that supports financial incentives for more Asian TV characters and Asian movie characters. Asians are the fastest-growing racial group in the country with a buying power of $1 trillion in 2018. They lead the nation in internet connectivity, enabling them to consume Asian stories on TV (and Asian movies via home video) via broadband and subscription video on demand faster than any other group nationwide. An average Asian household will watch about 23 hours of television per week, and the percentage with subscriptions to services such as Netflix and Hulu surpasses that of the remaining population. It is clear that Asians possess considerable buying power in the US and make up a large, expanding segment of media audiences.
Hearing Bowen Yang, SNL’s first Asian cast member after 45 seasons, refer to himself as the “Lizzo of China” while playing a government official on Weekend Update, filled me with pride. It was not until I saw myself on-screen that I realized I had been missing this feeling my whole life, and I needed to see, hear and read about more Asians in Hollywood. There is more work to do, more stories to tell, always. There’s great power in representation. My Asian-Americanness is of value, and I expect the country in which I live to reflect the same.
Actionable Insights
Write Asian movie and TV characters that defy stereotypes, even if stereotypes are seemingly “positive.”
Portray more Asian diversity — all groups that are part of the Asian community are unique with distinct stories, cultures, and struggles. This includes groups like the Bhutanese and Burmese that suffer from a poverty rate that is twice as high as the national average, yet experience the repercussions of the model minority myth.
Feature more Asian TV and movie characters in positions of power and leadership on-screen.
Hire more Asians in behind-the-scenes positions: writers, directors, studio executives, casting directors, producers, showrunners, filmmakers. Rich and authentic stories come from those who can speak from experience and incorporate essential nuances to the characters and their interactions with the world around them.
Avoid framing content created by and featuring Asians solely as “Asian films.” While still taking their cultures into account, remember that Asians are normal people who have more to offer than just the fact that they are Asian.
Nicole Park
CSS Intern