School Closures, Stay-At-Home Orders, and Screen Time
The Importance of Educational Television Programs to Children’s Learning During the COVID-19 Pandemic
We’ve all been there…whether it’s with your own child, a younger sibling, or the kid you are babysitting, we have sighed in exasperation while handing over our cell phones or turning on the TV so we can do our daily tasks without distractions. Turning to media as a form of a modern day “babysitter” is all too common when caregivers are in a pinch and need a last resort to keep kids busy and happy. Since the outbreak of the COVID-19 pandemic, more parents and siblings are working from home while their young children attempt remote schooling and look for ways to fend off the boredom of quarantine.
Unsurprisingly, there has been a substantial increase in total TV usage in the US since the beginning of the pandemic, with daytime TV viewing for kids (ages 6 to 11) and teens (ages 12-17) both increasing around 300% on average. Throughout COVID, kids have been using media as their primary source of entertainment, information, social connection, and education. Young children and teens say their use of media is mostly due to boredom and other options being inaccessible to them. This is especially true of TV consumption, particularly for preschoolers who have less autonomy in manipulating technology but can passively sit in front of a television screen. As quarantine has stretched on, the attitudes of parents about limiting screen time, social media usage, and engagement with online entertainment in general have eased considerably, with many entirely giving up on trying to regulate their children’s media habits. How many hours a day your child is watching TV is less of a concern when you are trying to work from home and juggle the demands on your attention around the household. Now, with young children spending more time on screens during the day than ever before, it is the responsibility of adults and content creators to ensure that the programming available to children is approached with an understanding that the content is central to life as a kid during the pandemic.
Another area of a typical child’s daily life that has been drastically altered by the coronavirus is education and schooling. School closures and the rapid shift to remote learning have created gaps in access to social and educational resources, rendering many children vulnerable and struggling at home. Numerous K-12 schools and school districts, for example the Los Angeles United School District, have recently announced plans to remain closed for in-person instruction until January 2021. Educators have projected that students who remain enrolled in school this fall without in-person instruction will lose 3-4 months of learning, even with access to an average quality of remote instruction. The outlook is bleaker for those with connection to low-quality remote instruction or even none at all. As a result, glaring inconsistencies in educational availability and quality, both with regard to resources of schools and in the home, have made the gross inequities in the US education system difficult to ignore. With this in mind, what steps can be taken to facilitate the continued learning and development of children and teens during quarantine?
Here is the basis of what we know so far: (1) school-aged children are spending significantly more time watching daytime TV and (2) many children will not have access to in-person schooling this fall, which will result in unequal and exacerbated learning gaps. So, what if stations started broadcasting high quality educational media content created for children of specific age groups more frequently during the day while parents are busy working? Would this make the increased time children are spending watching TV during the pandemic worthwhile, by simultaneously increasing their opportunities for learning? As it turns out, the answer is yes!
Media technologies have positive effects on the social and cognitive abilities of children, provided that media content is developmentally appropriate and emphasizes active engagement. For example, engagement with PBS educational media content resulted in academic improvements across the disciplines, including English language arts, mathematics, and science. Additionally, popular educational programs such as Sesame Street and Blue’s Clues have been shown to improve academic achievement and school readiness of children. These educational TV shows designed around a narrative curriculum are successful in teaching children intended lessons about both cognitive and social skills. Storytelling is a crucial medium for children to keep learning through the pandemic, but it is the nature of the content that they are watching which determines which, if any, educational gains they are making.
The opportunity for learning through educational media is not limited to academic lessons, but also applies to the development of social skills. This provides a promising avenue to teach children about new norms and expectations during the COVID outbreak, such as wearing a mask in public and using hand sanitizer. Another feature of educational media that is well suited to the pandemic, is that it has been found to be most effective when it encourages children to be active rather than passive viewers, creating a connection between on- and off-screen activities. This connection could be established through supplemental activities inspired by the narrative of the media content, such as completing a hands-on, creative project or by encouraging outdoor exploration after watching an episode. Such activities and active engagement with media in general are not only beneficial to children’s academic learning through educational media, but also to the facilitation of enriching off-screen activities that can be done in the home during the current period of quarantine.
Actionable Insights
Here are some actionable insights for children’s content creators during the COVID-19 pandemic to keep kids who are unable to attend in-person classes learning by capitalizing on the large increase of TV viewing among children during quarantine:
Keep in mind that school-aged children are spending upwards of 3 times the amount of hours watching TV since the pandemic. Developmentally appropriate television content is even more important now that kids are spending more time at home in front of screens.
Don’t rely on parents to monitor and regulate children’s media habits during the pandemic. Ensure that the options available to them are high quality and support active engagement from the viewer.
Educational programming is successful in teaching viewers intended lessons, both related to cognitive and social gains. This suggests that new norms and conventions surrounding COVID-19 can be effectively taught to children through television content. Focus on incorporating simple language and easily understood examples when featuring the pandemic in storylines. Click here for our child-friendly COVID-19 Lexicon.
Children who watch educational television programs have greater academic success and higher levels of school readiness than those who do not. Therefore, incorporate educational content into narratives to keep kids learning during school shutdowns. This has the potential to help combat learning loss associated with remote instruction.
Educational programming should engage children with both the world on-screen and off-screen. Create opportunities for children to connect the narrative they are watching on-screen with the world they are living in.
Emily Raich
CSS Intern