Original Research
We know that people learn better from stories than stats, and stories are more effective at driving behavior than lectures. And while not everyone will regularly visit a doctor or therapist, everyone will engage with media and entertainment — whether that be through scrolling social media, watching TV, playing video games, or going to the movies. That means: the opportunity for positive impact is MASSIVE.
Here at the Center for Scholars & Storytellers, we combine our unique expertise in both research and the entertainment industry to give storytellers the evidence-based tools to maximize positive social impact and improve the bottom line. We develop easy-to-read, well-designed reports and content development tools with research insights targeted to content creators. We conduct original research and literature reviews on topics that are of interest to storytellers. We also perform commissioned research, translate research to articles, and provide other supporting materials to fit your needs.
Data can help.
Stories have power.
Research Reports
What characteristics do young people associate with heroes and villains? How do young people today feel about the American Dream? Do young people even go to resources when they are listed at the end of a movie or show’s credits? We explore topics like this and more in our cutting-edge research designed for storytellers looking to appeal to today’s 10-25 year olds.
Teen Snapshots
Our Teen Snapshot series covers quick pulses on young people’s media tastes, interests, and opinions about current events. We explore questions like: How much do young people really care about fame? What do they think of the TikTok ban? Where are they getting their news and election information? What types of media do they consume when they feel stressed? What genres are they currently consuming the most of? —and more!
Commissioned Client Research
We conduct custom research for entertainment clients or anyone interested in finding answers to specific questions about a particular project or anything related to youth and media. Check out some of our work for past clients and find out more about hiring CSS.
The Business Case for Authentic Inclusive Representation
Authentic Inclusive Representation (AIR) isn’t just good for society — it’s also good for your bottom line. Check out our collection of research demonstrating how AIR creates a more positive social impact and a more financially successful project.
Teens and Screens Annual Report
Every year, we survey teens across the U.S. to understand what topics they’re interested in seeing, what media feels most authentic to them, and why. Learn more about the trends we’ve seen over the years, and stay up-to-date with our most recent findings.
Check out our New Research Tool powered by Artificial Intelligence
AskYalda is an AI tool developed by the Center for Scholars & Storytellers at UCLA. Sign up to make an account and ask the chatbot anything about today’s young people and find trusted insights from our collection of reliable research in developmental psychology.
