Next-Gen Creators Summit
Supporting Next Gen Content Creators for Social Impact
Key Takeaway Items for Content Creators to Successfully Advocate for Social Issues
The below tips are meant to help you advocate successfully using your brand and unique voice to integrate messaging that will resonate with your audience. These organizations are here to help you!
70% of Gen Z consumers in the United States said they would be more likely to purchase from a brand that promoted mental health awareness, compared to 7% that would NOT be more likely to do so.
Every Story is a Mental Health Story
We all have mental health; it’s a continuum from struggling to thriving that we move through at different points in our lives. You don’t need to have an official diagnosis, to be struggling intensely, or to be in therapy to tell a mental health story. By being human, our stories all involve mental health.
Contact JED:
LGBTQ+ Advocacy
LGBTQ acceptance is at an all-time high: While 9 out of 10 Americans support LGBTQ equality, only half of Americans say they are familiar with nonbinary and trans people.
Your Story Matters
How we see ourselves in media impacts how we show up and who we show up to in the real world. That’s why your story is the anecdote of hate and fear, because it provides a story and world that’s possible for LGBTQ people. Don’t shy away from relying on your lived experiences to align your voice and values with your brand. Your story is the LGBTQ representation and visibility we need and has the power to shift culture.
Contact GLAAD:
Climate Change
70% of Americans believe that climate change will harm future generations; 64% are worried about its impact but only 36% discuss climate change, even occasionally.
It’s Not Too Late: Hope Exists
The depiction of the climate crisis as a cliff—where falling off the edge means game over—is a misconception. Climate change does not conclude with a grand finale. Instead, it triggers a cascade of escalating damages that will worsen over time. However, there is hope. Renewable energy is set to surpass coal power by 2025 and, along with nuclear energy, will account for nearly half of the world’s power generation by 2026, according to forecasts from the International Energy Agency.
Contact FUTERRA:
